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to build a unique tourism destination brand to integrate resources,
brand and industrial advantages, and promote tourism-based industries
in the economy by the unity of complex power-based industries to leap,
to achieve the extraordinary development of tourism carry and overall
upgrade, this is the fundamental task of the current tourism
development. First-round power forward type of complex tourism
development strategy.With the continuous economic development of modern
tourism, the status of tourism in our country in ever-increasing
tourism becoming increasingly apparent effects of integrated functions
and power to make the development of tourism as a regional
comprehensive competitive weapons. Orientation of tourism industry
development process, gradually replaced by new industries to the new
economic growth point, the third leading industry, to leading
industries, pillar industries, and is the leading industry, new
industry has developed into a single compound power-based industries,
and this is the trend of tourism development, the advantages and the
situation of necessity.
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development of tourism in China and the world the reason why more
competitive, simply because of the strong and unique tourism industry
of complex power function. Accelerate the development of complex
dynamic type tourism industry, the tourism industry a must.
Undoubtedly, we must grasp the chance and move, of containing the
momentum, on the tourism industry to further enhance the position to
explore new potential for creating new advantages, establishing a
comprehensive dynamic model of complex tourism development strategy. In
particular, is to highlight the objectives of tourism development of an
integrated, comprehensive advantages, integrated effect. The so-called
comprehensive goal is to earn foreign exchange income and earning
profits of economic objectives; the expansion of employment, poverty
alleviation, improving quality of life of social goals; mining
traditions and create new, carry forward the new culture, and cultural
goals; to promote conservation, improve or upgrade fully promote the
environment of the environment target. The so-called comprehensive
advantages, is an integrated people-oriented tourism to play
excitement, "three represents" focal point "five balances," aspects of
the intersection of the comprehensive advantages.
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achieve the combined effect of the so-called, is to realize the tourism
development of the local brand of political aggregation effect,
attracting effect of economic, cultural diffusion effect, market effect
and the environment for open effect. Second, tourism destination brand
building system as soon as possible.Modern economic development, has
product management, capital management development to the present era
of brand management, brand is becoming a business, an industry, a
region and a country's core competitiveness, competition decisive trump
card. The development of modern tourism industry, but also by the
competition of tourism resources, development of tourism products,
competition, competition from brand to the destination fast forward.
Build and create unique tourism destination brand, the tourism industry
is the best choice for their own development, but also a type of
tourism in the strategic position of complex power a natural choice. In
fact, the tourism destination's image and brand, which is a region and
a nation's image and brand of integrated display and vivid expression.
Therefore, a comprehensive dynamic model of complex tourism to promote
industrial development strategy of urgent and primary task is, Building
a unique tourist destination as soon as the brand system, to create a
strong competitive tourism destination brand group.
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? Build provincial tourism brand image. Including the tourism
destination level, brand, theme slogan, and two brand image of the
establishment. For example, a tourism destination brand in Hunan can be
designed to: Xanadu, the great hometown?? Magic Hunan. This not only
reflects the overall tourism brand image as a tourist destination in
Hunan distinctive characteristics, namely: Wonderland general scenery,
the hometown of great leaders, mysterious, sacred, magical mood,
unusual, extraordinary and refined charm. The same time, to meet the
demand of modern tourism, trends and values, that is: beyond the self,
back to nature, enjoy the romantic dreams. Here, the sanctuary more
meaning refers to the natural scenery, such as Hunan Taoyuan
Wonderland, extraordinary, beautiful and magical. Hunan Tourism
Destination Theme Slogan should be designed to fully reflect a brand
image, so that clear-cut theme, characteristic, vivid, simple, concrete
can be identified as: Xanadu, the great hometown?? Magic Hunan; Magic
Hunan, Xanadu; World Heritage of Zhangjiajie, China's leader Mao
Zedong?? magic Hunan. Hunan Tourism Destinations under a brand image
positioning, better play eight scenic spots of the brand, the market
demand of modern tourism, science and design of the new eight scenic
spots tourism brand as the brand image of Hunan Tourism Destination 2,
specific to Eight into landscape, culture and leisure Eight Eight. ?
Building urban tourism brand image. Modern tourism is a product of
modernization, is the product of urbanization.
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